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Sales management,
on every call!

Coaching for every stage of sales, from new hire to closed deal.

Trusted by

A workflow for your entire
sales cycle

From onboarding new reps, to closing deals and reviewing what worked.

Onboarding

  • Train new reps in Practice Mode
  • Improve sales with live coaching

Call evaluation

  • Validate calls for potential sale
  • Achieve more structured calls

Coaching

  • AI Coaching on every call
  • Turn your top performers' habits into everyone's playbook.

Content flow

  • Built in sales framework
  • Integrate with your CRM and sync summaries, etc

For those who coach

Become the coach your team deserves. Swiftner gives you the insights you need. You get clear improvement points, documented patterns, and a better foundation for 1:1 conversations.

For those who coach

For those on calls every day

Swiftner works in the background and helps you when needed. You get support during the conversation, a clear summary afterward, and concrete things to improve next time.

For those on calls every day

How does it work?

1. Give instructions

You add a few instructions the coach should follow. The salespeople create a user account and download the browser extension that collects insights and provides coaching.

1. Give instructions

2. Let Swiftner analyze patterns and behavior

Swiftner runs in the background and analyzes the conversations. Coaching for the salespeople already starts at this stage.

2. Let Swiftner analyze patterns and behavior

3. Get insights and coaching

Swiftner analyzes all conversations at both the individual and team level. Discover what the best performers do right and replicate it across the entire team. Better conversations, better sales.

3. Get insights and coaching

Unify your whole stack

As long as you can call in the browser, Swiftner works for you. When you need a different stack, use our integrations.

View all integrations
Hub34 logo

Hub34

Since implementing Swiftner, our telephone operators – especially new employees – have benefited enormously from live coaching during calls. At the same time, our team leaders are significantly relieved of some of their workload, as a large portion of the support is provided in real time. The detailed analyses also help us to continuously improve our quality and increase our sales.

– Ahmet Baser, Hub34

Frequently Asked Questions

Who is Swiftner for?

Swiftner suits teams who talk to customers by phone or video, in sales and in customer service. A workspace is set up as either B2B sales, B2C sales or support, and the coaching adapts accordingly.

What do others use Swiftner for?

Five uses come up again and again:

  • Standardise onboarding. Set up a series of drills new hires work through in practice mode before they call for real, and let live coaching carry them through the first weeks.

  • Qualify leads and book meetings. The team quickly sees which calls hold a real sale, and which ones are fine to let go, so the time goes to the right customers.

  • Increase sales. Everyone gets coaching on every call, and the habits of your best reps become how the whole team works.

  • Get structure from a sales framework. A built-in framework keeps the call on track, and the summary is written straight into your CRM.

  • Deliver better customer service. The Knowledge Base has the answers while the customer waits, before, during and after the call. Swiftner keeps it current with the questions people actually ask.

Which apps can I integrate with Swiftner?

LeadDesk, Nextcom and Aircall pull the calls in automatically. HubSpot adds customer data and writes the summary back, and Pipedrive is on the roadmap. Brønnøysundregistrene and VIES look up company data before the call. If you use something else, you connect through Zapier, n8n or our API.

Which stages of the sales process can Swiftner help with?

Before, during and after the call. Beforehand the rep practises against an AI customer in practice mode and looks up what she needs in the Knowledge Base. You could set up a series of drills for new hires being onboarded, for instance. During the call she gets coaching in real time, and the checklist is ticked off while she talks. Afterwards comes the summary, the metrics and one concrete thing to take forward, and the CRM is updated. Meeting prep is coming soon.

Where is our data stored?

In Europe. Servers and database sit with Hetzner in Falkenstein in Germany, across two data centres. Transcription runs on EU endpoints, and the AI analysis on the EU multi-region endpoint. Uploaded recordings sit in Google Cloud in Finland. Every customer has their own isolated database schema. One exception: voice practice runs in the US, and only the rep's own practice audio is sent there, never customer calls.

What about privacy and the GDPR?

You set the privacy standard yourself in Swiftner's settings: where the AI analysis runs, how long calls and audio are kept, and who processes data on your behalf. The EU is the default. You can turn on seller-only recording, and then the customer's audio is never captured. Swiftner doesn't read emotion from anyone's voice, which is prohibited in the workplace under the EU AI Act, and it doesn't identify anyone by voice. Your calls are never used to train AI models. If you need to show this to someone else, you download a dated summary as a PDF.

Calls aren't recorded. The audio is processed while the call is happening and is never written to storage. What we keep is the transcript. Audio sits with us only when you upload it yourself, or when a recording is pulled in from LeadDesk. If you use Nextcom or Aircall, the recording stays in your own system and we only hold a link to it.

A nightly job deletes calls older than the window you have set, along with the transcript, the analysis and any recordings. Set no window and we keep your calls until you do.

At the end of the contract we delete everything and give you written confirmation.

If you have particular privacy requirements, we are glad to help you meet them.

How can I use it alongside our existing tools?

Swiftner sits on top of the phone system and the CRM you already use: the calls are pulled in from there, and the summary is written back to the customer record afterwards. If you have no integration, you use our app, which transcribes the calls and gives you the same insight.

Why choose Swiftner over the big players?

We coach before, during and after the call, not only afterwards. That gives the rep time to act on the advice while it still counts. We're also a more affordable option than many of the others.

We're based in Europe and we follow the GDPR.

Can I try Swiftner for free?

Yes. 30 days with full access to Offline and two Live seats included. At the end you get a report on what Swiftner found in your own calls. It is yours whatever you decide.

Getting started isn't hard. Sign up on the website and log in. Connect your calls, and we'll show you what we find. You don't have to set up workspaces, checklists or knowledge first, though we recommend it to see the coaching at its best. If anyone wants coaching in real time, they install our browser extension. A desktop app is in development.

If you'd like help with onboarding, just get in touch.

Start free. See the difference.

Get more out of every conversation.